As resorts continue to compete for visitors' attention and demand in an increasingly crowded market, standing out from the crowd becomes crucial. One effective way of achieving this goal and increasing on-site spending is through the strategic placement and usage of digital signage.
Digital signage is a digital installation that displays video or multimedia content for advertising or informational purposes. Given its interactive nature and engaging capabilities, it's an ideal channel to promote on-site amenities, special events, special dining experiences, and exclusive offers.
When strategically positioned, digital signage not only informs guests about available services, but it also helps in creating an immersive resort experience. This interactive medium can be placed in lobbies, waiting areas, dining halls, and even inside guest rooms.
The reception area, arguably the hub of any resort, is an excellent location to catch guests' attention. Digital signage here can provide useful information like check-in procedures, illustrating services offered, ongoing resort events, and upsell premium services.
In-room digital signage can redefine the guest experience. Beyond serving as a standard television, it can be a personalized digital concierge, offering guests a menu of various services, like spa bookings, restaurant reservations, or even late check-out options. These on-demand services encourage guests to spend more without feeling 'sold to.'
Dining halls and cafes are other optimal locations for digital signage. Promoting daily specials, exclusive offers, or information about local sourcing of ingredients can tantalize the taste buds of guests and encourage them to try additions to the usual menu.
Strategically placing digital signage in high foot traffic areas like elevators, stairways, and hallways can remind guests of on-site amenities or services they might not be aware of. Furthermore, outdoor digital signs can promote night-life activities, bars, and exclusive beach events that could otherwise be overlooked.
To sum up, tactical positioning and insightful content are the two pillars for digital signage to be effective. It's not just about displaying content; it's about enhancing the guest experience. When done correctly, digital signage can serve as a silent salesperson, guiding guests and gently promoting on-site amenities and services, thereby contributing significantly to the resort’s overall revenue.
